MASONRY, to be tenacious, creative and have the utmost integrity with our work on our clients behalf.


Our Brand Values

We believe in our clients and our work

We are more than just PR, we are your strategic partners

We create quality content, not clutter and noise

We love challenges and overcoming them

We blend clients’ needs with media’s requirements


Kathryn has over 29 years’ industry experience. Previously Marketing & Promotions Manager, BMG Ireland and then Head of Marketing & Publicity, Universal Music Ireland. Kathryn is a very active PRII member and holds Diploma's in Digital Marketing (with Distinction) and Event Management as well as Marketing, PR & Advertising qualifications. One of the project’s Kathryn is best known for is launching the career of Westlife and working with Simon Cowell.

She set up the company in 2003 and has worked on clients ranging from the IMRO Radio Awards, Sightsavers, Shane Filan, Mark Feehily and Celtic Collections record label (Celtic Woman, The High Kings, glenn&ronan and Sharon Shannon).

Kathryn is a super keen skier and holds an International Ski Instructor qualification, she’s been spotted sending client press releases while skiing on the slopes!



Prior to working with MASONRY Alexa Smith was Product & Marketing Manager for Celtic Woman Ltd.  She was responsible for global PR, Marketing & Promotion and liaised daily with EMI’s offices worldwide.  She managed the release of 5 albums & live DVD's, which cumulatively have sold over 6 million copies worldwide.   Prior to that Alexa worked for Principle Management (U2's management company).   

Alexa also looks after all marketing and social media for BoCo Bar & Oven.  She has secured features in the Irish Times, Totally Dublin, U Magazine and has built up strong engagement and reviews on their social channels.

We have a proven track record in delivering high impact PR & social media campaigns, for a wide range of clients, all within budget and with creativity.